Tag Archives | Music Business

Online Program For Future Music Industry Moguls Unveiled

Berkleemusic, the online extension school at Berklee College of Music, launches its first online professional music business certificate program this week.The program is currently enrolling students for the January 9th semester and offers practical, marketable skills for those who aspire to work in, or start their own, music-related companies.The program uses immediacy of the online medium by delving into the rapidly expanding developments within the music industry.Students will focus on specific areas of the music business to be better equipped and adept at either running their own business or working in one.Students will learn about setting up a music publishing company and record label, creating a business plan, administration of copyrights, marketing, promotion, distribution, product merchandising, touring, recording and publishing legal agreements, as well as peer-to-peer, MP3 and digital rights management issues.Instructor, Vice President of Berklee Media, and synthesizer and electronic music pioneer, David Kusek, says, “We have to really think about what kind of new products and services can be created in the 21st century for music, musicians, and fans in the age of digital music, Napster, iTunes, P2P and file sharing.”

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