Rockers Work a Web-Savvy Crowd

, by Robert La Franco from Wired magazine.

Japanese alt-metal group Dir en grey’s first U.S. tour finds the band playing packed halls and moving mountains of merch, all thanks to the promo power of anime conventions, video games and MySpace.

If you aren’t promoting your music on MySpace yet, you need to start — fast! If you already have a MySpace artist profile, you need to make the best use of it so you get the maximum exposure possible. Read more.

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