Naked Conversations

A couple of weeks ago I finished reading the book, Naked Conversations, by Robert Scoble and Shel Israel. It continues the ideas set forth in The Cluetrain Manifesto that marketing is a conversation. But more importantly, it deals with how that conversation is flourishing through business blogging. The book doesn’t deal with music industry blogging but all the information applies.

I really have only one point and I’ll say it in classic headline style…

If You’re Not Blogging Now…
You’ll Hate Yourself Later!

A growing number of trendsetting websites are already RSS-ready. So follow the trend closely.

“Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers” (Robert Scoble, Shel Israel)